Point Bock 12 Oz Tab Top Can

Point Bock 12 Oz Tab Top Can

The Point Bock 12 Oz Tab Top Can represents a classic seasonal offering from the Stevens Point Brewery, located in Stevens Point, Wisconsin. Founded in 1857, the Stevens Point Brewery established a dedicated following across the Upper Midwest, with its annual late-winter bock release becoming a celebrated regional tradition.

Graphic Design and Visual Elements

The can's artwork showcases quintessential bock breweriana motifs, prominently featuring an illustrated goat head—a traditional German brewing symbol long associated with the style. The bold "Point" branding and "Bock Beer" text anchor the front face, accented by lines highlighting the brewery's founding heritage. The striking color contrast and classic typography made it immediately recognizable on regional shelves during its limited seasonal runs.

Packaging and Known Variations

Because Point Bock was distributed as a seasonal product rather than a year-round offering, its canning runs were comparatively smaller than those of the brewery's flagship lager. Among breweriana enthusiasts, different variations of this tab top can are known to exist, exhibiting subtle differences in brewery address text, mandatory canning statements, and slight shifts in metallic finish.

Breweriana Significance

The Stevens Point Brewery managed to remain fiercely independent throughout eras of heavy industry consolidation, elevating its specialized cans into staples of Upper Midwest breweriana collections. Loyal enthusiasts frequently made dedicated trips across state lines to procure cases of Point Bock during its release window, making the packaging a notable artifact of regional mid-century and late-century beer culture.