Point Special Beer 12 Oz Zip/Tab/Insert Top Can

Point Special Heritage Can

Produced by the Stevens Point Brewery in Stevens Point, Wisconsin, this 12-ounce can represents one of the most recognizable regional labels in Midwestern brewing history. Founded in 1857, Stevens Point Brewery developed a dedicated following throughout central Wisconsin, with Point Special serving as its enduring flagship offering.

The label art on this can highlights the classic Point Special brand presentation, characterized by its traditional bold lettering, crisp color contrasts, and prominent local brewery attribution. As can manufacturing transitioned through zip tops, tab tops, and insert mechanisms, Stevens Point Brewery released multiple variations that featured minor adjustments to brewery mandatory text, top-lid stamping, and metallic paint hues across manufacturing batches.

Point Special earned national prominence during the latter half of the twentieth century when national media coverage and consumer polls brought mainstream attention to the small, fiercely independent Wisconsin brewer. For collectors of Wisconsin breweriana and regional packaging history, this can remains a quintessential centerpiece from a historic American brewery.