Rainier Beer 12 Oz 10-12 oz Can

1962 Rainier Beer Jubilee Can

This 12-ounce metallic can dates to 1962 and belongs to the celebrated Rainier Jubilee 26 series issued by Sicks' Rainier Brewing of Seattle, Washington. Rendered in a persimmon orange and metallic gold finish, the face highlights Rainier’s signature marquee-dotted cursive letter "R" framed inside a white oval bearing the script slogan "Truly mild." The lower persimmon band displays illustrative graphics that include a beaming sun face, a stylized beer chalice, and the Roman numeral "XXI," celebrating the era of the 1962 Seattle World's Fair Century 21 Exposition.

Rainier Beer traces its roots back to 1878 and was officially established as a flagship brand in 1893 by the Seattle Brewing and Malting Company. Following the repeal of Prohibition, brewing executive Emil Sick purchased the historic Bayview brewing facilities and revived the Rainier trademark in 1935. Rainier established itself as the defining beer of the Pacific Northwest through community engagement and prominent marketing campaigns highlighting natural aging and drinkability. After decades of iconic regional advertising, the brand was eventually acquired by Pabst Brewing Company, which maintains the historic label.

The Sicks' Rainier Brewing Company served as an industrial centerpiece in Seattle's brewing landscape for decades. Operating primarily out of its landmark Bayview plant on Airport Way, the company expanded throughout the Northwest and operated a branch facility in Spokane until 1962. As regional brewing consolidated in the latter half of the twentieth century, the company became Rainier Brewing Company, eventually fell under the ownership of G. Heileman Brewing, and finally closed its historic Seattle brewing facility in 1999.

Among breweriana enthusiasts, the Rainier Jubilee line is considered one of the most ambitious and visually diverse series ever produced. Originating from decorative holiday and promotional releases in the 1950s, the Jubilee series encompassed numerous metallic colorways and illustrative side panels depicting leisure, folklore, and regional landmarks. This 1962 issue captures the convergence of mid-century graphic packaging and Pacific Northwest cultural history.