Rainier Beer Flat Top Can
Sicks' Rainier Brewing • Seattle, WA Circa 1957
1957 Rainier Jubilee Music Can
Issued in 1957, this 12-ounce enamel flat top can is part of the celebrated Rainier Jubilee 08 set produced by Sicks' Rainier Brewing Co. in Seattle, Washington. The can showcases the "Parties & Music" motif from the Jubilee line's social and recreational designs, set against a rich navy blue background. The mid-century illustration depicts a tuxedo-clad performer singing into a vintage stand microphone within a spotlight glow, accompanied by a sweeping piano keyboard, floating musical notation, and a brass horn. Across the upper white enamel section, delicate hop foliage decorates the space surrounding Rainier's classic script logo and dotted red "R," framed by a metallic gold diagonal banner declaring "Rainier for Life".
Rainier Beer was established in Seattle in 1878 by Andrew Hemrich and John Kopp, quickly establishing itself as a quintessential Pacific Northwest brand. Drawing its name and iconography from Mount Rainier, the brand built a loyal regional following through creative and charismatic marketing. From the mid-century "Rainier for Life" campaign to later comedic commercials featuring roaring motorcycles and anthropomorphic wildlife, Rainier maintained a reputation for engaging packaging and advertising. Even as corporate ownership shifted through acquisitions in the late twentieth century, the brand remained an enduring Northwest institution under the stewardship of the Pabst Brewing Company.
The brewery began as the Seattle Brewing & Malting Company, which grew into one of the largest brewing operations in the western United States before Washington introduced statewide prohibition in 1916. After national Repeal in 1933, Canadian brewing entrepreneur Emil Sick purchased the historic Bay View facility in Seattle and acquired the rights to the Rainier trademark. Sick intertwined the company with local civic culture, even purchasing the city's minor league baseball club and christening them the Seattle Rainiers. Operating as Sicks' Rainier Brewing Co. through decades of post-war success, the company eventually yielded to national brewing consolidation and was sold to G. Heileman Brewing Company in 1977, with Seattle brewing operations ultimately closing at the end of the century.
The Rainier Jubilee cans hold a legendary place in breweriana as one of the most elaborate and varied thematic packaging concepts of the flat top era. Collectors actively seek out Jubilee issues for their mid-century graphic charm, varied colorings, and dynamic lifestyle scenes, with music and party motifs representing standout centerpieces in any collection.
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