Rainier Beer Flat Top Can

1957 Rainier Jubilee Toasts Flat Top

Issued in 1957 by Sicks' Rainier Brewing Co. of Seattle, Washington, this 12-ounce flat top can represents an entry in the brewery's famous Jubilee series. Dressed in a metallic dark pine green and white palette, the container showcases the brand's dotted script "R" logo beneath a diagonal metallic gold ribbon proclaiming "Rainier for Life". The lower band features stylized party illustrations centered on celebratory toasts, spotlighting classic drinking salutations such as "Good Luck" and "HERE'S LOOKING AT YOU!" alongside jovial figures raising frothy glasses.

The Rainier brand traces its heritage to Seattle in the late nineteenth century, officially launched under the Seattle Brewing and Malting Company in 1893. Positioned as the premier regional lager of the Pacific Northwest, Rainier relied on clever, trendsetting marketing campaigns throughout its history. In the 1950s, the brewery leaned into lifestyle branding and social entertaining, promoting the beverage as a fixture of hospitality and good times. The brand remained a regional staple through the twentieth century before production eventually transitioned out of Seattle under Pabst Brewing Company ownership.

The brewery behind this can owed its mid-century success to Canadian brewer Emil Sick. Following the repeal of Prohibition, Sick acquired Seattle's historic Bay View brewery in 1935 and reacquired the rights to the Rainier label, revitalizing brewing operations under the Sicks' banner. The company expanded its Pacific Northwest reach by operating brewing facilities in both Seattle and Spokane, while Sick bolstered local goodwill by purchasing the city's minor league baseball club and renaming them the Seattle Rainiers. Sicks' Rainier continued operating in Seattle until the late 1990s amid decades of national brewing consolidation.

Among breweriana enthusiasts, the Rainier Jubilee series represents one of the most ambitious and beloved packaging programs of the flat top era. Conceived in the 1950s to encourage social entertaining and holiday gifting, the multi-year promotion generated an extensive assortment of designs spanning whimsical cartoon art, festive toast scenes, and varied metallic color combinations.