Red White & Blue Special Lager Beer 12 Oz Tab Top Can
Pabst • Milwaukee, WI
Red White & Blue Special Lager
Produced by the Pabst Brewing Company of Milwaukee, Wisconsin, the Red White & Blue Special Lager Beer can represents one of the most recognized value-tier labels from Pabst's historic portfolio. Originally launched by Captain Frederick Pabst in 1899 as a patriotic Fourth of July release, the Red White & Blue brand was famously positioned around the slogan "an honest beer for an honest price".
Design and Aesthetics
The can features a distinct patriotic presentation centered on bold red, white, and blue coloration. The design incorporates clean color blocking, with contrasting banners and crisp typography highlighting the "Special Lager Beer" designation alongside traditional Pabst brewing crests and star motifs. The bold, straightforward aesthetic made it an easily recognizable product on retail shelves.
Collector Notes and Variations
For breweriana enthusiasts, the Red White & Blue label provides interesting geographic and manufacturing diversity. As Pabst expanded its nationwide brewing footprint, cans were produced bearing various brewery plant locations—including Milwaukee, Wisconsin; Peoria Heights, Illinois; Newark, New Jersey; and Los Angeles, California—on the mandatory text panels. Variations exist across these facility listings, alongside subtle differences in mandatory phrasing, logo placement, and can seam styles across different production runs.
The brand remained a staple of Pabst's lineup for decades, serving as a dependable, budget-friendly companion to their flagship Pabst Blue Ribbon. Today, this can is a popular addition for collectors focused on historic Milwaukee brewing heritage, value-brand breweriana, and patriotic-themed beer can collections.
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