Regal Amber Ale Flat Top Can
Regal Amber • San Francisco, CA IRTP era, 1935 to 1950
San Francisco Pre-War Ale Classic
Produced by the Regal Amber Brewing Company located in San Francisco's Mission District, this pre-World War II flat top can represents a significant piece of Northern California brewing history. During the late 1930s, Regal Amber expanded into one of California's most prominent regional breweries, packaging three flagship labels in solid-color designs: Regal Amber Beer, Blue Boar Ale, and Regal Amber Ale.
Among the brewery's pre-war packaging, the ale was produced in far smaller quantities than its lager counterpart. It is documented in specialized opening-instruction reference guides under entry 725.
Visually, the can exemplifies the bold graphic conventions of the late 1930s. Rather than relegating the beverage style to small print, the lettering gives equal visual prominence to the brand name and the beverage type using heavy, drop-shadowed block typography. The base of the label is framed with a stylized, repeating wheat-leaf garland motif.
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