Regal Brau Bavarian Style Beer Flat Top Can

Jos. Huber Regal Brau Flat Top Can

The Can

This 12-ounce steel flat top can was produced for Regal Brau Bavarian Style Beer by the Jos. Huber Brewing Company of Monroe, Wisconsin. Distinguished by a repeating "PRIVATE STOCK" banner along the upper rim, the container showcases Old World heraldic imagery, including a central shield bearing Huber's stylized "h" insignia flanked by two rampant lions. Prominently displayed beneath the crest is the caption "ESTABLISHED 1848," highlighting the brewery's deep historic roots.

The Brand

Regal Brau was marketed as an authentic, Bavarian-inspired lager crafted in accordance with traditional German brewing practices. Promoted under the brewery's "Private Stock" designation, the text printed on the face of the can emphasized natural carbonation, select grains, imported hops, leisurely aging, and pure water. Jos. Huber positioned the label to appeal to mid-century consumers seeking full-flavored, heritage-driven beers that evoked classic European brewing traditions.

The Brewery

Located in Monroe, Green County, Wisconsin, the Jos. Huber Brewing Company traced its origin to 1848, when early German brewing pioneers established a brewery in the region. Over the subsequent decades, the plant transitioned through various partnerships and ownership changes, operating most notably under the Blumer family for several generations. The facility survived the Prohibition era by manufacturing non-alcoholic beverages and related products. In 1947, long-time brewmaster and manager Joseph Huber acquired the business and renamed it the Jos. Huber Brewing Company. While major post-war consolidation led to the shuttering of many regional competitors, Huber survived as one of Wisconsin's most resilient independent breweries.

Collecting Context

Mid-century flat top cans from independent Midwestern regional brewers remain popular among breweriana collectors. Because Jos. Huber produced a diverse portfolio of proprietary and regional labels, this Regal Brau can is sought after by enthusiasts dedicated to Wisconsin brewing history, mid-century graphic packaging, and regional flat top variants.