Regal Select Beer 12 Oz Tab Top Can
Maier • Los Angeles, CA
Maier Regal Select Tab Top Can
The Regal Select Beer 12 oz tab top can was produced by the Maier Brewing Company in Los Angeles, California. Situated on Commercial Street in downtown Los Angeles, Maier operated as one of Southern California's major regional breweries, sustaining its operations through high-volume production and value-priced brands designed to compete against national brewing giants.
Marketing and Packaging Features
Regal Select served as a high-volume label marketed aggressively across California and neighboring Western retail channels. The graphic layout embraced bold heraldic imagery and clear typography to give the economy offering an upscale presence on grocery shelves. A signature characteristic of Regal Select packaging from this era was the integration of promotional pricing banners printed directly onto the body of the can. These factory-applied banners highlighted retail multipack specials—such as six-packs sold for under a dollar or slightly above—which helped the brand appeal to budget-conscious supermarket shoppers.
Production and Variations
Manufactured with straight-steel bodies, the cans were fabricated through partnerships with major container manufacturers, including the National Can Company and the American Can Company. Breweriana collectors note that several variations exist across production runs. These known variations include differences in mandatory side-panel wording, canning company trademarks, seam construction types, and differing promotional price badges displayed across the face.
As a prominent regional brand from Los Angeles' industrial brewing era, the Regal Select tab top remains an essential artifact of mid-century California grocery store distribution.
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