Regal Select Light Beer 12 Oz Tab Top Can

Maier Regal Select 12 Oz Tab Top

The Regal Select Light Beer 12 oz tab top can was produced by the Maier Brewing Company in Los Angeles, California. Operating from its historic facility on Commercial Street in downtown Los Angeles, Maier stood as one of Southern California's primary regional breweries, maintaining high-volume production and value-oriented lines to compete against growing national brewing brands.

Brand Strategy and Packaging Design

Maier utilized the Regal Select label as a widely distributed staple across California and neighboring Western retail channels. The can graphics featured bold heraldic motifs paired with crisp, clean typography, providing the economy brand with a refined visual presence on grocery shelves.

A distinctive aspect of the Regal Select packaging was the inclusion of promotional pricing banners lithographed directly onto the can body. These factory-printed badges advertised supermarket multi-pack specials, such as six-pack pricing promotions, reflecting Maier's aggressive retail marketing tactics across regional grocery chains.

Manufacturing and Variations

The cans were produced with straight-steel bodies via partnerships with prominent container fabricators, including the National Can Company and the American Can Company.

Among breweriana collectors, known variations exist across different manufacturing runs. These variations display differences in side-panel text layout, manufacturer maker's marks, seam construction, and the specific promotional price banners printed on the can face. The Regal Select tab top remains an essential artifact for collectors documenting the history of West Coast and Los Angeles brewing operations.