Regal Select Light Beer 16 Oz Tab Top Can

Regal Select 16 Oz Tab Top Can

This all-aluminum 16-ounce "Half Quart" tab top container showcases an eye-catching retail promotional banner across its upper face, announcing "New 6 for $1.54" in bold script above the primary brand graphics. The center design displays the traditional crowned lion rampant set behind interlocking red and blue oval panels housing the "Regal Select" lettering, while the partial slogan along the lower rim refers to the brand being recognized as one of America's two great beers. Manufactured during the tab top era with two brewery cities listed in the mandatory text, this half-quart package was aimed squarely at value-conscious consumers across the western market.

The Regal name was originally introduced by the Regal Pale Brewing Company of San Francisco, establishing a strong presence on the West Coast through creative advertising campaigns and taglines. In the mid-1950s, the company introduced Regal Select as an updated, lighter formulation. When Regal Pale ceased operations around 1960, General Brewing acquired the rights to the brand. Under General Brewing, Regal Select was repositioned as an economical regional staple, retaining its familiar heraldic lion emblem and bold two-tone visual identity.

General Brewing originated as the Lucky Lager Brewing Company, founded in San Francisco shortly after the repeal of Prohibition. Following substantial postwar growth across the West, the enterprise adopted the General Brewing Corporation moniker in the 1960s to oversee its expanding family of brands. The company later became part of Paul Kalmanovitz's brewing network, absorbing labels and production capacity across multiple West Coast facilities before nationwide market consolidation brought an end to local production.

Among breweriana enthusiasts, half-quart tab top cans represent an engaging collecting category because their taller format distinguishes them from standard twelve-ounce cans. The integrated factory-printed price point on the label provides a vivid snapshot of beverage marketing and retail pricing strategies during the 1960s and 1970s.