Regal Supreme Beer Cone Top Can

Peoples Regal Supreme Cone Top Can

This 12-ounce high-profile cone top container represents the post-World War II canning era for the Peoples Brewing Company of Duluth, Minnesota. Characterized by its cream background and metallic gold accents, this specific can is identified by the absence of an alcohol statement on the face. Prominently centered above the bold Gothic lettering is an ornate crest containing a portrait of Daniel Greysolon, Sieur du Lhut—the seventeenth-century French explorer and trader for whom the port city of Duluth was named.

Regal Supreme served as the brewery's primary flagship brand through the 1940s and 1950s. Frequently marketed with the proud regional slogan "Duluth's Finest Beer," Regal Supreme emphasized local identity and heritage. The brand's advertising and packaging leaned heavily on royal and civic imagery, pairing the explorer crest with classic heraldic design elements to project a sense of premium tradition to consumers across northern Minnesota and neighboring markets.

Peoples Brewing Company was founded around 1907 by a collective of Duluth saloonkeepers who sought an independent source of beer to avoid dependence on outside syndicates. Operating from their facility on West Second Street, the brewery opened in 1908 and successfully navigated Prohibition by bottling near-beer and non-alcoholic beverages. Resuming full brewing operations upon Repeal in 1933, Peoples expanded its portfolio in the postwar years and developed the original recipe that would later evolve into the nationally distributed Olde English malt liquor brand. Facing intense pressure from larger national brewing giants and industry consolidation during the 1950s, Peoples Brewing Company was forced to close its doors permanently in 1957.

For collectors of vintage breweriana, cone top cans from regional Upper Midwest breweries represent a classic chapter in American packaging history. Cans from Peoples Brewing Company are particularly sought after for their local civic iconography and the enduring connection they preserve to Duluth's mid-century industrial past.