Regal Supreme Beer Cone Top Can

Regal Supreme Beer Cone Top

The Regal Supreme Beer cone top can represents mid-20th-century packaging from the Peoples Brewing Company of Duluth, Minnesota. Fabricated in a 12-ounce high-profile cone top format, the can includes the mandatory statement indicating that it "Contains Not More Than 3.2% Alcohol by Weight," identifying it as a low-point beer packaged to satisfy specific state and local distribution regulations. A prominent graphic element on the front label is a decorative crest featuring an illustration of Daniel Greysolon, Sieur du Lhut—the French explorer and namesake of Duluth—captioned with the banner "SIEUR DU LUTH." Bold Gothic lettering for the "Regal" and "Supreme" typography anchors the design above the brewery’s Duluth credit line along the bottom rim.

Regal Supreme was marketed as a flagship offering for Peoples Brewing Company during the post-Prohibition era. Positioned to serve working-class taverns and households across the Head of the Lakes region, the brand emphasized regional pride under slogans such as "Duluth's Finest Beer". It enjoyed widespread distribution throughout northern Minnesota and northwestern Wisconsin before fading as national shipping brands took over the local market.

Peoples Brewing Company was organized around 1907 by a coalition of independent Duluth saloon owners who sought to brew their own beer rather than submit to the prices and terms of established outside breweries. Opening its facility at Forty-Second Avenue West and Second Street in West Duluth, the brewery survived Prohibition by operating under the Peoples Bottling Company banner, producing sodas and non-alcoholic beverages. Following Repeal in 1933, the company revived its brewing operations. Beyond Regal Supreme, Peoples gained industry notoriety as the birthplace of Ruff's Olde English Stout, which later evolved into the renowned Olde English malt liquor line. Facing intense post-war consolidation and distribution pressures, Peoples Brewing Company ceased operations in 1957.

Cone tops from northern Minnesota hold notable appeal among breweriana collectors, particularly those focused on the rich brewing history of the Lake Superior region. Because Peoples was a smaller independent producer competing against larger regional competitors like Fitger's and Duluth Brewing & Malting, its surviving cone top cans serve as treasured artifacts of Duluth's industrial heritage.