Rheingold Extra Dry Lager Beer 12 Oz Tab Top Can

Rheingold Extra Dry Orange NJ Can

The Rheingold Extra Dry Lager Beer 12 oz tab top can from Orange, New Jersey, is a notable artifact from one of the New York metropolitan area's most influential brewing operations. Rheingold expanded its regional packaging reach by acquiring the former John F. Trommer brewery in Orange, turning the facility into an essential hub supplying cans to the Tri-State market.

The can design prominently displays the classic "Rheingold Extra Dry" branding, centered around its heraldic crest, bold red-and-gold color scheme, and clean mid-century typography. The labeling specifically denotes the Orange, New Jersey brewing location, distinguishing it from runs canned at the company's flagship Brooklyn headquarters or other regional contract facilities.

Rheingold was renowned for its ambitious promotional campaigns, most famously the annual Miss Rheingold pageant—a nationwide voting contest that drew millions of ballots—along with high-profile sports sponsorships for the Brooklyn Dodgers and New York Mets. The "Extra Dry" tagline became synonymous with the brand's krausened, double-fermented process and was featured extensively across print, radio, and television media.

For breweriana collectors, this can provides a tangible link to Essex County's industrial brewing history. Known variations across production runs include differences in mandatory brewery corporate text, alternate side panel statements, and subtle revisions to metallic color tones and trim. The Orange plant's packaging represents the closing chapters of regional Rheingold production before industry consolidation permanently transformed the market.