Rheingold Extra Dry Lager Beer 12 Oz Tab Top Can

New York's Mid-Century Classic

Produced by Liebmann Breweries (later Rheingold Breweries, Inc.) in New York, NY, the Rheingold Extra Dry Lager Beer 12 oz can represents one of the most prominent regional fixtures in East Coast brewing history. During its mid-century heyday, Rheingold captured a massive share of the New York metropolitan market, propelled by high-profile marketing campaigns, the famous annual Miss Rheingold pageant, and the ubiquitous slogan, "My beer is Rheingold, the dry beer."

The 12-ounce tab top can showcases the brand's classic graphic design, featuring a crisp white background anchored by the prominent red-and-gold heraldic crest and clean typography. For collectors, multiple variations exist from across different canning runs, exhibiting minor distinctions in mandatory text, brewery address statements, and lid stampings.

Beyond its ubiquity in neighborhood bars, this can earned a memorable place in New York lore. Decades after original production ended, recovery crews working at the World Trade Center site in 2001 discovered preserved Rheingold cans tucked inside structural steel columns, where they had been left by ironworkers during the towers' construction. Today, the can remains a quintessential collector's centerpiece representing New York's golden age of regional brewing.