Rheingold Extra Dry Lager Beer 12 Oz Tab Top Can

Rheingold Extra Dry Tab Top Can

The Rheingold Extra Dry Lager Beer 12 oz tab top can represents a quintessential piece of New York brewing history. Produced by Rheingold in New York, NY (originally established by the Liebmann family in Brooklyn), this container held the flagship brew of a company that once held more than a third of the entire New York beer market.

Visually, the can showcases the classic Rheingold presentation, utilizing a crisp white background bordered with bold red typography, heraldic imagery, and gold accents. As canning technology evolved toward self-opening lids, Rheingold transitioned its high-volume packaging lines to keep pace with demand across the metropolitan area.

The prominence of this can was amplified by some of the most memorable marketing campaigns in twentieth-century advertising. Rheingold was the official broadcast sponsor of the New York Mets from their inaugural season onward, making this can a fixture among baseball fans at the Polo Grounds and Shea Stadium. The brewery also achieved national recognition through its annual Miss Rheingold beauty pageant—one of the largest public voting contests in the United States—and its groundbreaking advertising campaigns that featured diverse cultural figures and sports icons.

Among breweriana collectors, the can remains a classic regional staple. Documented variations exist, exhibiting subtle differences in brewery plant location listings, canning company marks, and mandatory legal text across different production runs.