Rheingold Extra Dry Lager Beer Flat Top Can

Rheingold Extra Dry Flat Top

The Rheingold Extra Dry Lager Beer flat top can produced by Liebmann Breweries, Inc. at its Orange, New Jersey facility represents one of the most recognizable fixtures of mid-century East Coast breweriana. At its peak, Rheingold captured a massive share of the regional market, driven by ubiquitous advertising that included the Miss Rheingold pageant and the widely known slogan, "My beer is Rheingold, the dry beer!"

Production and Heritage

Liebmann Breweries operated the Orange, New Jersey packaging and brewing plant to expand its output alongside its main facility in Brooklyn. The Orange plant was responsible for packaging significant volumes of Rheingold Extra Dry to supply the New York metropolitan area and broader Eastern Seaboard distribution channels. The Orange location also held historical significance as the final operational brewing facility for the original company.

Labeling and Variations

The can showcases the classic Rheingold presentation, highlighted by crisp typography, heraldic crests, and the prominent "Extra Dry" branding. For collectors, cans carrying the Orange, New Jersey mandatory statement are key regional variants. Multiple manufacturing variations exist across these cans, featuring subtle differences in mandatory brewery text placement, seam markings, and vanity lids displaying brand slogans or decorative motifs.

Historical Lore

Because of Rheingold's immense popularity among trade and construction workers during the mid-twentieth century, these cans became unexpected artifacts of regional architectural history. During recovery work at the World Trade Center site following the events of September 11, 2001, recovery teams discovered vintage Rheingold cans preserved inside structural steel beams, where they had been left by the ironworkers who originally erected the towers.