Rheingold Extra Dry Lager Beer Flat Top Can

Miss Rheingold: Suzy Ruel

This flat top can was issued by Liebmann Breweries from its facility in Orange, New Jersey, as part of the company's famous marketing campaign for Rheingold Extra Dry Lager Beer. Originating during the voting period for the 1957 Miss Rheingold election, the can highlights candidate Suzy Ruel of Riverside, California.

During the 1940s and 1950s, the annual Miss Rheingold pageant stood among the most high-profile promotional contests in American advertising, often drawing millions of votes cast in taverns, restaurants, and grocery stores across the brewery's distribution footprint. To support the election, Liebmann Breweries placed individual candidate portraits directly onto cans to encourage public voting. Suzy Ruel competed alongside fellow finalists Diane Baker, Beverly Christensen, Tamie Conner, Kathleen Wallace, and eventual winner Margie McNally.

Featuring the traditional Rheingold branding alongside Ruel's portrait and name, the 12-ounce container reflects mid-century lithographed canning from Liebmann's Orange brewing operations. Because these voting cans were distributed during limited promotional windows, candidate portrait issues remain celebrated pieces of post-war breweriana and advertising history.