Rheingold Extra Dry Lager Beer Flat Top Can

Miss Rheingold Finalist Tami Connor

Produced by Liebmann Breweries of New York, this flat top can represents one of the most famous and culturally impactful marketing campaigns in American brewing history: the annual Miss Rheingold contest. Beginning in 1940 and continuing through the mid-1960s, the brewery invited the public to vote for the model who would serve as the brand's ambassador throughout the coming year. In the New York metropolitan area, the annual election became a major media event, drawing millions of ballots cast at grocery stores, taverns, and restaurants.

This specific can features Tami Connor, who was chosen as one of the six finalists competing for the title of Miss Rheingold 1957. To engage patrons in the balloting process, Liebmann Breweries took the promotional effort directly to their packaging, releasing cans adorned with portrait photographs and name captions of each candidate. Along with Connor, the roster of contestants included Beverly Christensen, Suzy Ruel, Kathleen Wallace, Diane Baker, and eventual winner Margie McNally.

Beyond its connection to the storied pageant, the can showcases the classic Rheingold Extra Dry branding, complete with the brewery's trademark script lettering and heraldic crest. Liebmann packaged these promotional flat tops across different brewing operations, with manufacturing documented out of both New York and their facility in Orange, New Jersey. Today, the portrait cans from the Miss Rheingold series remain standout centerpiece items among breweriana collectors who seek to assemble full sets of the contest's featured models.