Rheinlander Export Beer Cone Top Can

Rhinelander Export Beer Cone Top

This 12-ounce high-profile cone top represents a mid-twentieth-century package from the Rhinelander Brewing Company. The label is distinguished by the execution of the main brand script, which features a metallic silver center outlined in bold red. Beneath the lettering, a dense evergreen tree line spans across the bottom over a snowy horizon, underscored along the lower rim by the brewery's trademark motto: "REFRESHING AS THE NORTH WOODS".

Rhinelander Export was developed as the brewery's flagship product, crafted to appeal to both local residents and the growing stream of vacationers visiting northern Wisconsin's lakes and timberlands. Beginning in the late 1930s, the company built its marketing around outdoor recreation, explicitly tying the crisp character of its lager to hunting, fishing, and camping in the wilderness. The "Refreshing as the North Woods" campaign became one of the region's most enduring taglines, anchoring the brand's identity through decades of regional distribution and sustaining the label even after production transitioned to the Joseph Huber Brewing Company in Monroe, Wisconsin.

The Rhinelander Brewing Company was founded in 1882 in the lumber community of Rhinelander, Wisconsin, quickly becoming an essential regional institution. When national Prohibition took effect, the company weathered the dry years by adapting its facilities to produce non-alcoholic beverages before returning to beer production upon repeal in 1933. In the decades following World War II, intense market consolidation and pressure from national shipping breweries challenged midwestern regional brewers. Despite a loyal following across Wisconsin and neighboring states, the original Rhinelander facility ultimately ended operations in 1967.

Among breweriana enthusiasts, this can is celebrated as a quintessential piece of Upper Midwest brewing heritage. Vintage cone tops that incorporate scenic, outdoor-themed lithography and metallic accents remain highly sought after by collectors specializing in regional Wisconsin breweries and classic mid-century graphic design.