Rhinelander Bock 12 Oz Tab Top Can
Jos. Huber • Monroe, WI
Rhinelander Bock by Jos. Huber
The Rhinelander Bock 12 Oz Tab Top Can represents a notable chapter in Midwestern breweriana, produced by the Jos. Huber Brewing Co. in Monroe, Wisconsin.
Brand Heritage and Huber Production
The Rhinelander brand originally belonged to the Rhinelander Brewing Company of northern Wisconsin. Following the closure of the original Rhinelander facility in the late 1960s, the Joseph Huber Brewing Company acquired the Rhinelander brand name, labels, and recipe portfolio. Huber maintained the brand for decades, brewing and packaging Rhinelander alongside its other staple labels in Monroe.
Can Design and Visual Identity
Emphasizing traditional bock branding, the can features bold lettering paired with classic bock iconography, including traditional goat imagery associated with the style. The layout incorporates the distinctive Rhinelander insignia alongside the mandatory text identifying the Jos. Huber Brewing Co. of Monroe, Wisconsin.
Collector Notes & Variations
This can is a key piece for collectors focused on Wisconsin brewing heritage and the output of the historic Huber facility. Variations exist across different production runs, featuring slight changes in mandatory wording, font arrangements, and state tax stamping on the top lids. It remains an enduring showcase of post-acquisition Wisconsin regional breweriana.
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