Rhinelander Export Premium Beer 12 Oz Tab Top Can

Rhinelander Export Tab Top Can

This 12-ounce straight steel tab top can showcases Rhinelander Export Premium Beer produced by the Jos. Huber Brewing Company of Monroe, Wisconsin. The can features vivid metallic bands paired with an illustrated metallic background depicting a rugged forested landscape. Framing the central white area are emerald green accent bands highlighting dual slogans: "Brewed in the Famed Rhineland Tradition" across the top band and "Refreshing as Wisconsin's North Woods" along the base, bordered by small evergreen tree emblems.

The Rhinelander brand originated with the Rhinelander Brewing Company, founded in 1882 in the northern Wisconsin lumber town of Rhinelander. Over several decades, the brand built a fiercely loyal following across the Upper Midwest, heavily leveraging outdoors imagery, clean forest streams, and Northwoods heritage in its regional advertising. It earned widespread recognition in the mid-20th century through its creative marketing and adoption of the popular seven-ounce "Shorty" bottle. When the original Rhinelander brewery closed in 1967 amid intensifying pressure from national mega-brewers, Jos. Huber stepped in to acquire the brand, recipes, and trademarks, extending the life of the classic label for decades.

The Jos. Huber Brewing Company of Monroe, Wisconsin traced its roots back to 1845, establishing itself as one of the oldest continuously operating brewing operations in the United States. Known earlier as the Monroe Brewery and later the Blumer Brewing Company, the business operated under the Joseph Huber name starting in 1947. Huber survived the wave of brewery consolidations that eliminated hundreds of independent producers by embracing custom packaging and acquiring heritage regional Midwestern labels.

For breweriana collectors, this straight steel container represents a pivotal era in Wisconsin brewing history, illustrating how historic regional brands found extended life through resilient contract packaging facilities. The combination of lustrous metallic paneling, classic typography, and Northwoods slogans makes it a compelling addition to Upper Midwest beer can collections.