Rolling Rock Extra Pale Premium Beer Cone Top Can

Rolling Rock Extra Pale Cone Top

This 12-ounce high-profile cone top represents one of the most recognized mid-century package designs from Pennsylvania. The can features the classic Rolling Rock heraldry set against a rich green metallic background, framed by a stylized white gazebo and lattice architectural motif. Centered prominently is the brand name in bold blue lettering above the script "Extra Pale" designation, accompanied by the circular seal displaying the champion horse head emblem. Notably, the lower face of the label bears the copyright mark "=©1939" directly above the Latrobe Brewing Company credit, commemorating the inaugural year of the recipe and label registration rather than the post-war manufacturing period of the can itself.

Latrobe Brewing introduced Rolling Rock Extra Pale in 1939 as a light, premium lager positioned to compete with major national offerings. The brand quickly built an intensely loyal following across the Mid-Atlantic and Appalachian regions, celebrated for its association with mountain spring water, the famous pledge of quality referencing "the glass lined tanks of Old Latrobe," and the enduring mystique surrounding the number "33" printed on its containers. Over the decades, Rolling Rock transitioned from a local working-class favorite into a widely recognized national staple before the label was sold in later industry buyouts.

The Latrobe Brewing Company was founded in 1893 in the railroad and industrial hub of Latrobe, Pennsylvania. After shutting down during Prohibition, the brewery was revived in 1933 when the Tito brothers purchased the facility. Under the Tito family's leadership, the company consolidated its focus almost exclusively onto Rolling Rock, modernizing the brewhouse with glass-lined tanks that became synonymous with the company's identity. Latrobe Brewing survived decades of intense regional competition and industry consolidation as an independent entity before finally changing hands in the late twentieth century.

For breweriana collectors, this container is an essential centerpiece because it represents the only cone top style ever packaged by Latrobe Brewing Company for Rolling Rock. High-profile cans from this era of Pennsylvania brewing remain widely sought after by both regional specialists and collectors of iconic American beer labels.