Rolling Rock Extra Pale Premium Beer Flat Top Can

Rolling Rock Extra Pale Flat Top

This 12-ounce flat top beer can represents a mid-century release of Rolling Rock Extra Pale Premium Beer, packaged by the Latrobe Brewing Company of Latrobe, Pennsylvania. The container showcases the brand's classic green metallic finish framed with a distinct white architectural pediment and lattice motif. Set within a medallion on the lower left is the iconic horse head emblem encircling the words "PREMIUM BEER," positioned directly above the "©1939" mark commemorating the brand's introduction year. In collector reference guides, this specific label variation is distinguished by the less detailed horse head profile rendered inside the circular crest.

Rolling Rock Extra Pale was introduced in 1939 by the Tito brothers, who positioned the lager as a crisp, refreshing beverage brewed with pure mountain spring water from Pennsylvania's Laurel Highlands. The brand developed a devoted regional following and later expanded nationwide, recognized for its equine imagery, green containers, and the mysterious "33" printed on the reverse. Over the decades, Rolling Rock evolved from a localized Pennsylvania favorite into one of the country's most recognizable heritage beer brands.

The Latrobe Brewing Company traced its origins to 1893 in Latrobe, Westmoreland County, Pennsylvania. After shutting down during Prohibition, the facility was purchased and revived upon repeal in 1933 by brothers Frank, Robert, Ralph, and Anthony Tito. Under the Tito family's stewardship, the brewery steadily expanded and resisted mid-century industry consolidation by concentrating on its flagship Rolling Rock recipe. Latrobe operated as an independent, family-run business until 1987, when it was acquired by Labatt. Following subsequent corporate acquisitions, Anheuser-Busch purchased the brand in 2006 and relocated brewing operations out of Latrobe, concluding more than a century of local brewing history.

For breweriana enthusiasts, mid-20th-century flat top cans from Latrobe Brewing Company remain foundational cornerstones of regional beer history. The subtle graphic adjustments across production runs—particularly in the detail of the horse logo and fine copyright lettering—provide rewarding depth for vintage flat top collectors.