Safari Brand Beer 12 Oz Tab Top Can

Safari Brand Beer Overview

Produced by the August Schell Brewing Company in New Ulm, Minnesota, Safari Brand Beer was issued as a thematic picture set centered on wildlife and safari imagery. Founded in 1860, August Schell is celebrated as one of the oldest continuous brewing establishments in the United States, with a rich history of producing specialty and commemorative cans sought by breweriana collectors.

The Safari Brand line is distinguished in collector circles for its multi-design run. Rather than relying on a single static label, the brewery produced cans showcasing an assortment of illustrated vignettes. The graphic presentations depict various animals and scenes—such as rhinoceroses, monkeys in trees, big cats, and expedition imagery—paired with descriptive captions.

Schell made these cans available both as commercial releases and as air-filled display cans catering directly to the thriving collector market. Today, assembling complete design runs of the Safari Brand remains a popular pursuit among set-can collectors and enthusiasts of August Schell's historic packaging.