Safari Brand Beer 12 Oz Tab Top Can

August Schell Safari Brand Beer

Safari Brand Beer is one of the most distinctive thematic releases produced by the August Schell Brewing Company of New Ulm, Minnesota. Founded in 1860, Schell's holds the distinction of being the second-oldest family-owned brewery in the United States. While primarily renowned for its traditional German-style brews and heritage branding, the brewery broke from convention with the introduction of this exotic wildlife-themed series.

The Safari Brand line gained significant attention among breweriana enthusiasts due to its illustrated animal motifs. Rather than using a single uniform package, the cans were released showcasing various African game species, including the wildebeest, oryx, and other savanna wildlife. Each can featured detailed creature artwork paired with descriptive natural history text, turning the beverage container into an educational collectible.

This release arrived during a major surge in hobby collecting, prompting enthusiasts across the country to trade and assemble runs of the different animal illustrations. The departure from classic regional brewery aesthetics toward an adventure-themed visual identity cements the Safari Brand can as a memorable chapter in Minnesota brewing history.