Safari Brand Beer 12 Oz Tab Top Can

August Schell Safari Beer Can

Safari Brand Beer represents a distinctive thematic departure from the traditional German-heritage imagery long associated with the August Schell Brewing Company of New Ulm, Minnesota. Established in 1860, Schell's holds a storied position as one of the oldest family-owned breweries in the United States.

The Safari Brand line earned a dedicated following among breweriana enthusiasts due to its ambitious wildlife theme. The can design highlights African savanna wildlife, with releases featuring animals such as the cape buffalo, giraffe, wildebeest, hyena, and oryx. In addition to stylized animal illustrations set against an outdoor landscape, the can includes descriptive natural history text outlining the species' habitat and characteristics, transforming the container into an educational collectible.

Because the brand was issued across various animal designs, it became a popular pursuit for collectors eager to assemble thematic runs of the illustrations. The eye-catching artwork, combined with the legacy of the historic New Ulm brewing house, makes this can a memorable piece of regional brewing history.