Safari Brand Beer 12 Oz Tab Top Can

August Schell Safari Brand Beer

The Safari Brand Beer 12 Oz Tab Top Can was produced by the August Schell Brewing Company, based in New Ulm, Minnesota. Established in 1860, August Schell is celebrated as one of the oldest continuously family-operated brewing institutions in the United States. During an era of specialized thematic can releases, the brewery issued Safari Brand Beer featuring imagery centered on African wilderness and wildlife.

Design and Collectibility

The defining characteristic of Safari Brand cans is the illustrative artwork depicting African wildlife in natural landscape settings. The cans showcase scenes featuring various animals, including rhinoceroses, monkeys, lions, and other fauna native to the African plains.

Multiple variations were produced across the Safari Brand run, each highlighting a different animal illustration while retaining consistent typography and earth-tone branding. Because the cans were issued with different featured subjects, they became sought-after items for thematic set collectors. In addition to standard retail release, examples circulated through dedicated collector networks, making the series an enduring highlight of regional breweriana from the New Ulm brewery.