Safari Brand Beer 12 Oz Tab Top Can

Schell Safari Brand Gazelle Can

Produced by the August Schell Brewing Company of New Ulm, Minnesota, Safari Brand Beer represents a distinctive departure from the traditional Germanic heritage and regional themes historically associated with the brewery. Founded in 1860, Schell's holds a historic place among America's oldest legacy breweries, yet this themed release embraced international wildlife and safari adventure.

This container highlights African savanna fauna, specifically bearing the caption "16. gazelle". Rather than relying on a uniform design, the Safari Brand lineup featured illustrated portraits of African animals paired with descriptive wildlife commentary. The gazelle issue belongs to an extensive array of wildlife designs produced for the brand, sharing company with creatures such as the cape buffalo, oryx, and wildebeest.

Issued during a surge in container collecting, the series encouraged breweriana hobbyists across the country to trade and assemble sets of the diverse animal graphics. The bold animal portraiture and educational format make this gazelle design a memorable and colorful chapter in Minnesota brewing history.