Safari Brand Beer 12 Oz Tab Top Can

Schell's Safari Brand Beer Can

Produced by the August Schell Brewing Company of New Ulm, Minnesota, the Safari Brand Beer can represents a notable chapter in the historic regional brewery's packaging history. Established in 1860 along the Cottonwood River, Schell's is renowned as one of the oldest family-owned brewing operations in the United States, traditionally recognizable by its German heritage and deer branding.

Departing from their traditional regional motifs, August Schell introduced Safari Brand Beer as an illustrated wildlife series. Each can in the run features detailed animal graphics spotlighting African safari wildlife—such as lions, wildebeests, and other exotic game—accompanied by educational descriptions of each featured animal on the label.

Multiple variations were issued across the series, with each variant displaying a different animal design. This pictorial approach made the release an appealing target for breweriana enthusiasts who focus on wildlife themes and multi-can commemorative sets. The Safari Brand remains an interesting piece of August Schell lore, showcasing a creative thematic departure from their standard Midwestern lineup.