Schaefer Beer 10 Oz Tab Top Can
F. & M. Schaefer • New York, NY
The Schaefer 10 Oz Tab Top Can
The Schaefer 10 Oz Tab Top Can is a notable piece of American breweriana representing one of the nation's most historic brewing operations. Produced for the F. & M. Schaefer Brewing Company of New York, New York, this can highlights a period when major brewing establishments offered non-standard portion sizes alongside their primary packaging lines.
Founded in 1842 by brothers Frederick and Maximilian Schaefer, the company long promoted its heritage under the slogan "America's Oldest Lager Beer". During the tab top packaging era, Schaefer distributed the 10-ounce container size to cater to consumers seeking a smaller single-serving option compared to the standard 12-ounce can. The size also saw distribution in regional and offshore markets, including Puerto Rico.
The graphic design features Schaefer's recognizable red and white color scheme, centered around the iconic cursive script logotype and heritage medallion crest. Known variations exist across different manufacturing runs, showcasing subtle differences in mandatory brewery city listings—such as New York, Albany, and Baltimore—alongside differing metal compositions and manufacturer markings.
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