Schell's Beer 12 Oz Tab Top Can

Schell's Beer Can Overview

The Schell's Beer 12 oz tab top can was produced by the historic August Schell Brewing Company of New Ulm, Minnesota. Established in 1860 by German immigrant August Schell, the brewery holds the distinction of being the oldest operating brewery in Minnesota and one of the longest-running family-owned breweries in the United States.

August Schell built a lasting regional legacy rooted deeply in the German-American brewing heritage of the Upper Midwest. Canned breweriana from August Schell holds significant interest for collectors, as the independent regional brewery managed to preserve its family ownership and identity during an era when many regional brewing companies were bought out or closed due to pressure from national macrobreweries.

This straight steel can represents the flagship Schell's Beer label. Collectors of Midwestern breweriana frequently document variations across different manufacturing runs, which exhibit subtle differences in mandatory factory text formatting, brewery phrasing, and background color styling. Today, the can remains a classic representative piece of Minnesota's brewing heritage.