Schell's Bock 12 Oz Tab Top Can

August Schell Bock Tab Top Can

Produced by the August Schell Brewing Company in New Ulm, Minnesota, this 12 oz tab top can represents a classic seasonal release from one of the most enduring regional brewing operations in the United States. Founded in 1860 by German immigrant August Schell, the brewery holds the distinction of being the second-oldest family-owned brewery in the nation. Schell’s steadfast independence and preservation of traditional German-American brewing heritage allowed it to survive across decades when many other historic Midwestern regional breweries were forced to close or consolidate.

Schell’s Bock has long been central to the cultural heritage of New Ulm, serving as the centerpiece for the brewery’s famous annual Bockfest celebration. The can's packaging prominently showcases classic bock imagery, displaying the traditional billy goat motif that pays homage to German brewing folklore.

For breweriana enthusiasts, August Schell cans are prized artifacts of Upper Midwest regional brewing history. Collectors actively study known variations across production runs, noting differences in mandatory text formatting, layout phrasing, and background color tones. Because August Schell remained an independent regional producer, cans bearing their traditional bock graphics remain enduring favorites among collectors.