Schlitz Beer 12 Oz Tab Top Can

Schlitz 1976 Syracuse Tall Can

Issued in 1976 by the Jos. Schlitz Brewing Company, this 12-ounce aluminum tab top container showcases the classic branding that defined one of America's brewing powerhouses during the late twentieth century. Produced in a taller aluminum can profile, it features the brewery's signature slanted red parallelogram framing the iconic white cursive Schlitz script, accompanied above by the familiar blue-and-white globe trademark.

Beneath the central logo banner, the container displays the company's famous historical slogan, "The Beer that made Milwaukee Famous." Along the bottom edge, the mandatory copyright and brewery credit appears, dated 1976. By this period, Jos. Schlitz operated multiple brewing facilities nationwide to satisfy widespread distribution demand, resulting in mandatory text that listed eight production cities: Milwaukee, Wisconsin; Tampa, Florida; Longview, Texas; Los Angeles, California; Winston-Salem, North Carolina; Memphis, Tennessee; Syracuse, New York; and Honolulu, Hawaii.

To identify the specific facility where a can was filled without needing separate overall label printings for each location, small dot indicators were placed over the respective city abbreviations in the mandatory text. On this version, a dot appears directly over Syracuse, denoting its origin from the New York facility. Additionally, the can incorporates a Universal Product Code (UPC) barcode on the side panel, reflecting the retail packaging modernization sweeping the beverage industry during the mid-1970s.