Schlitz Beer 12 Oz Tab Top Can
Jos. Schlitz • Winston-Salem, NC
Schlitz Winston-Salem Tab Top
The 12-ounce tab top can bearing the Winston-Salem, North Carolina mandatory statement reflects a pivotal chapter of industrial expansion for the Jos. Schlitz Brewing Company. Produced at the company's massive production complex on Barnes Road in Winston-Salem, this can represents a period when Schlitz expanded aggressively to supply surging demand throughout the American South. The North Carolina plant was among the largest and most advanced brewing facilities built during that era and was the first major brewery established in North Carolina after Prohibition.
The exterior graphics feature the traditional Schlitz aesthetic, characterized by the belted rhombus emblem, classic typography, and the famous slogan, "The Beer That Made Milwaukee Famous." Side panels display the multi-plant mandatory city listings, designating Winston-Salem alongside the company's other major brewing centers.
Breweriana collectors actively document variations among cans produced for this plant. Variations include differences in factory dot placements above the Winston-Salem text, mandatory city listing order, can manufacturer stamps, and side-seam construction methods. Because the facility operated under the Jos. Schlitz banner prior to the brewery's acquisition by Stroh in 1982, cans featuring the Winston-Salem mandatory line remain significant artifacts of twentieth-century regional brewing history.
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