Schlitz Beer 12 Oz Tab Top Can
Jos. Schlitz • Winston-Salem, NC
Schlitz Winston-Salem Tab Top
The Jos. Schlitz Brewing Company 12-ounce tab top can bearing the Winston-Salem, North Carolina mandatory text represents an important chapter in late-twentieth-century industrial brewing history. When Schlitz opened its massive facility on Barnes Road in Winston-Salem in August 1969, the site was celebrated as the largest and most advanced brewery of its time, constructed to meet surging consumer demand across the Eastern Seaboard and the American South.
For breweriana collectors, this can serves as a tangible artifact of Schlitz's multi-plant manufacturing era. The graphic presentation highlights standard Schlitz corporate aesthetics, anchored by the belted insignia, signature typography, and metallic background accents. Along the side panels, the mandatory brewery city listings document the brand's expansive packaging network, identifying Winston-Salem alongside other primary regional hubs.
Known variations of this can exist across manufacturing runs. Collectors document differences involving factory indicator dot placements positioned over the Winston-Salem city listing, variations in mandatory text alignment, lid embossings, and can seam fabrication methods.
The Winston-Salem plant operated under the Jos. Schlitz name until 1982, when the company was acquired by the Stroh Brewery Company. Consequently, cans showcasing the Jos. Schlitz imprint alongside the Winston-Salem mandatory line serve as significant historical markers of North Carolina brewing heritage and mid-century corporate brewing expansion.
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