Schlitz Beer 12 Oz Tab Top Can
Jos. Schlitz • Memphis, TN
Schlitz Memphis 12 Oz Tab Top
The Jos. Schlitz Brewing Company established a major brewing and packaging facility on Raines Road in Memphis, Tennessee, representing a key Southern expansion in the company's nationwide manufacturing footprint. This 12-ounce tab top can highlights that period of multi-plant production for the brewing giant.
To accommodate its wide network of facilities—which included locations such as Milwaukee, Tampa, Longview, Los Angeles, Winston-Salem, and Memphis—Schlitz printed a consolidated roster of brewery cities on the side panel. Rather than producing separate label artwork for each individual plant, the company utilized a plant designation mark. Cans filled at the Tennessee facility are distinguished by a small indicator dot positioned over or adjacent to "Memphis, TN" in the brewery list.
The can design maintains classic Schlitz branding, featuring the belted globe emblem, the flowing script logo, and the famous slogan, "The Beer That Made Milwaukee Famous". These cans were typically produced using lightweight aluminum bodies supplied by major container manufacturers like Reynolds Aluminum.
For breweriana collectors, Memphis-designated cans mark a key phase in the brewery's high-volume manufacturing era. Variations exist among production runs, displaying subtle differences in side-panel text layout, manufacturer markings, recycling logos, and universal product code (UPC) inclusions.
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