Schlitz Beer 12 Oz Tab Top Can

Schlitz Longview Tab Top Can

The Joseph Schlitz Brewing Company opened its modern Longview, Texas facility in 1966 to supply the growing Southern market. During this era of national expansion, Schlitz was competing for the title of America’s top-selling brewer, and the Longview location quickly grew to become one of the highest-volume breweries in the state. To streamline packaging, the company even added an on-site aluminum can manufacturing plant to the Longview complex in 1974.

This 12-ounce container features the classic Schlitz script and rhomboid insignia alongside the famous slogan, "The Beer That Made Milwaukee Famous," paired with mandatory text identifying Jos. Schlitz in Longview, Texas. Collectors document various production variations across these cans, including differences in seam assembly, metallic finish, and mandatory text formatting that ranges from standalone Longview labeling to multi-city plant rosters.

Following the sale of Schlitz to the Stroh Brewery Company in 1982, the Longview plant shifted operations under new ownership, making original cans bearing the Jos. Schlitz Longview imprint an important piece of Texas industrial and breweriana history.