Schlitz Beer 12 Oz Zip Top Can
Jos. Schlitz • Los Angeles, CA
Schlitz Los Angeles Zip Top Can
Manufactured for the Jos. Schlitz Brewing Company at its Los Angeles, California facility, this twelve-ounce container represents a notable chapter in West Coast brewing history. Jos. Schlitz operated a major packaging plant in the San Fernando Valley area of Los Angeles to supply the expanding Pacific market, making can issues featuring the Los Angeles mandatory statement significant to regional breweriana collectors.
Prominently displaying the brewer's classic script logo alongside the historic slogan, "The Beer That Made Milwaukee Famous," the graphic presentation preserves the corporate identity that helped establish Schlitz as a dominant force in twentieth-century commercial brewing. Schlitz was an aggressive early adopter of self-opening aluminum top innovations, frequently integrating promotional references to the opening mechanism directly into their canning designs and packaging promotions.
Specimens originating from the Los Angeles plant present several details of interest to collectors. Variations exist across different production runs, featuring differences in side-panel mandatory text placement, canning manufacturer logos, and lid text stamping. Representing the height of Jos. Schlitz Brewing Company's nationwide distribution network, this California-issued can remains an important centerpiece of mid-century packaging history.
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