Schlitz Beer Flat Top Can
Jos. Schlitz • San Francisco, CA
Schlitz San Francisco Flat Top Can
The Jos. Schlitz Brewing Company flat top can bearing the San Francisco, California brewery designation represents a notable era of West Coast expansion for the brewing giant. Although heavily identified with its iconic slogan, "The Beer That Made Milwaukee Famous," Schlitz operated regional facilities across the country, including a large-scale plant in San Francisco to meet Western consumer demand.
This container showcases the traditional Schlitz aesthetic, anchored by the iconic belted globe emblem set against red, white, and metallic gold lithography. The defining collector feature is the side-panel brewery information, which lists San Francisco alongside the primary corporate headquarters. Cans distributed from this facility were produced in partnership with major packaging manufacturers of the era, such as the American Can Company and Continental Can Company.
Several variations exist among cans originating from the San Francisco plant. These differences reflect subtle evolutions in manufacturing, including shifts in metallic lacquer finishes, adjustments to mandatory legal text, and minor typography changes in the brewery address listings. The can remains a quintessential piece of mid-century breweriana, marking the nationwide footprint of America's major commercial breweries.
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