Schlitz Beer Pint Can

Schlitz 16 oz Mid-Century Pint Can

This 16-ounce pint can dates to the early 1960s, carrying a 1960 copyright date from the Jos. Schlitz Brewing Company of Milwaukee, Wisconsin. Produced during the flat top era, this larger "tall boy" format presents Schlitz's refined mid-century aesthetic. The clean white background is bordered by metallic gold banding at the rims and features Schlitz's circular globe emblem at the top, depicting the Western Hemisphere encircled by a red-and-white belted nameplate flanked by gold filigree scrolls. Anchoring the center is the distinctive slanted maroon parallelogram containing the white script Schlitz logo, underlined by the brand's celebrated slogan: "The Beer that made Milwaukee Famous".

Schlitz traces its heritage to the mid-19th century, evolving into one of the most recognized names in American beverage history. The famous "The Beer that made Milwaukee Famous" tagline took root following the Great Chicago Fire of 1871, when the brewery shipped beer and clean water to relief efforts in the stricken city, cementing widespread loyalty. Throughout the 1950s and 1960s, Schlitz competed head-to-head with Anheuser-Busch for the crown of America's best-selling beer, building its identity on premium quality before later introducing its well-known "Gusto" advertising campaigns.

The Jos. Schlitz Brewing Company began in 1849 when August Krug established a modest tavern brewery in Milwaukee. After Krug died in 1856, bookkeeper Joseph Schlitz took charge of operations and married Krug's widow. Following Schlitz's tragic loss at sea in 1875, management passed to the Uihlein family, who transformed the enterprise into a brewing titan. Schlitz navigated Prohibition by producing malt syrups and near-beer, emerging upon repeal to rapidly expand modern brewing facilities across the United States.

Sixteen-ounce flat top cans from major mid-century brewers hold a dedicated following among breweriana collectors. As a classic tall-boy variant from the brand's peak national era, this Schlitz pint can serves as a classic artifact of Milwaukee's brewing legacy and 1960s package design.