Schlitz Class Of 31 Princeton 35th Reunion Can
Jos. Schlitz • Milwaukee, WI
Schlitz Princeton 35th Reunion Can
The Schlitz Class of 31 Princeton 35th Reunion Can represents a celebrated crossover between American brewing history and Ivy League collegiate tradition. Specially commissioned for Princeton University alumni gathering to celebrate the 35th milestone reunion of the graduating Class of 1931, this commemorative container was produced by the Jos. Schlitz Brewing Company of Milwaukee, Wisconsin.
Princeton University's annual Reunions are famed for their elaborate pageantry, the traditional P-rade march, class uniforms, and custom memorabilia. Beginning in the late 1930s, major national breweries partnered with Princeton reunion committees to supply custom-labeled cans and drinkware for alumni tents and class headquarters. Jos. Schlitz was among the prominent breweries enlisted to produce these dedicated cans, incorporating class numerals and Princeton reunion insignia alongside classic brewery markings.
Because these cans were distributed directly to attendees during the multi-day campus festivities rather than sold through commercial retail channels, they saw restricted circulation compared to standard consumer packaging. Today, commemorative college reunion cans occupy a distinct niche among breweriana enthusiasts, appealing equally to Schlitz brand historians and collegiate memorabilia collectors.
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