Schlitz Light A Fine Pilsner Beer 12 Oz Tab Top Can

Memphis-Brewed Schlitz Light Can

During the nationwide light beer boom of the 1970s, the Jos. Schlitz Brewing Company introduced Schlitz Light to compete directly in the rapidly expanding low-calorie segment. Marketed under the label "A Fine Pilsner Beer," this can represents the historic brewing giant's major commercial effort to retain its position as one of the country's top brewing titans.

The Memphis Facility

The Jos. Schlitz brewery on East Raines Road in Memphis, Tennessee, served as a cornerstone of the company's southern distribution network. Opened as a state-of-the-art facility, the massive Memphis plant played a vital role in packaging high volumes of Schlitz products for regional and national markets. For breweriana collectors, cans bearing the explicit Memphis, TN mandatory brewery text offer a clear window into the geographical footprint of Schlitz during a key expansion era.

Can Design and Collector Notes

The exterior graphics feature the signature Schlitz script paired with bold, clean typography declaring "Light" across the face. Schlitz cans produced across multiple regional facilities exhibit slight text and layout variations, with differences appearing in mandatory plant listing order, seam markings, and trade mark notifications. These packaging variations make Memphis-designated examples a notable addition to collections focused on 1970s national brand history and Tennessee brewery memorabilia.