Schlitz Light Special Lager Beer 10 Oz Tab Top Can

Schlitz Light 10 Oz Memphis Can

The Schlitz Light Special Lager 10-ounce tab top can represents Jos. Schlitz Brewing Company's response to the rapidly growing low-calorie beer category during the 1970s. Packaged at the company's large facility in Memphis, Tennessee, this can highlights a pivotal period when major American breweries expanded their portfolios to compete directly in the emerging light beer sector.

The 10-ounce package format holds notable interest for breweriana enthusiasts. While 12-ounce cans served as the standard national container, 10-ounce cans were distributed primarily in select regional markets across the South and Midwest to accommodate specific pricing tiers and consumer preferences for smaller portions.

The label presentation features the distinctive Schlitz Light design and "Special Lager" designation, set against a clean blue, white, and metallic background. Side panel text identifies Jos. Schlitz in Memphis, Tennessee as the canning location. The Memphis brewery was a modern, high-capacity facility constructed to significantly boost Schlitz's Southern production and distribution footprint before industry consolidation led to shifts in facility operations.

Collectors recognize variations among production runs from the Memphis plant, with subtle differences in mandatory text formatting, brewery line descriptions, and logo placement.