Schlitz Light Special Lager Beer 12 Oz Tab Top Can

Schlitz Light Memphis Tab Top

The Schlitz Light Special Lager Beer 12-ounce can represents a major chapter in Jos. Schlitz Brewing Company history as the brewery expanded into the competitive low-calorie beer market. To distinguish the brand from the traditional flagship product, the visual presentation transitioned away from the brewer's classic deep red palette, introducing a bright blue, white, and metallic silver motif centered around the iconic cursive script and belted globe trademark.

This release is tied to the Jos. Schlitz facility in Memphis, Tennessee, which served as a massive, high-capacity production hub supplying distribution networks across the South and Midwest. During this era, Schlitz utilized a multi-city brewery roster on its packaging panels. To identify Memphis as the specific canning facility without redesigning the primary label art, a small plant indicator dot was placed directly beside or above the Memphis listing in the mandatory text.

For breweriana enthusiasts focused on regional canning marks, this container is a key piece representing Schlitz's high-volume Southern operations. Known variations exist across manufacturing runs, featuring differences in metal composition such as drawn and ironed aluminum versus crimped steel bodies, adjustments to mandatory legal text alignments, and the inclusion or exclusion of universal product codes (UPC) and recycling logos.