Schlitz Light Special Lager Beer 12 Oz Tab Top Can

Schlitz Light Memphis Tab Top

The Schlitz Light Special Lager Beer 12-ounce can marks a significant period in American brewing history when the Jos. Schlitz Brewing Company launched its major contender into the competitive low-calorie beer market. To distinguish this lighter offering from its traditional flagship brand, Schlitz moved away from its historic deep red and brown palette, adopting a distinct blue, white, and silver graphic presentation centered around the iconic belted globe trademark and flowing script logo.

This particular packaging release is tied to the Jos. Schlitz facility located on Raines Road in Memphis, Tennessee. During this era of multi-plant brewing operations, the Memphis site served as a major regional powerhouse, supplying packaged beer to distribution networks across the South. On the can's mandatory text panel, Schlitz utilized a multi-city brewery roster. To identify the Memphis packaging line, cans designated for this plant typically feature an indicator dot positioned adjacent to or above the "Memphis, TN" listing.

For breweriana collectors, this can provides insight into regional canning logistics during the peak of major domestic brewery competition. Variations exist across production runs, featuring differences in side-panel mandatory text layouts, the presence or absence of universal product codes, and container fabrication materials such as drawn-and-ironed aluminum versus crimped steel bodies. The can remains a notable collectible representing the Southern manufacturing footprint of Jos. Schlitz.