Schlitz Malt Lager 16 Oz Tab Top Can
Jos. Schiltz • Milwaukee, WI
Schlitz Malt Lager 16 Oz Can
The Schlitz Malt Lager 16 oz tab top can represents a notable chapter in the packaging history of the Jos. Schlitz Brewing Company of Milwaukee, Wisconsin. While the brewery's primary high-gravity offering was widely promoted nationwide under the "Malt Liquor" banner, statutory naming restrictions in certain states prohibited the word "liquor" on fermented malt beverage containers, requiring Schlitz to release the brew labeled as "Malt Lager" in those jurisdictions.
Bearing the famous Schlitz branding alongside the charging bull graphic that defined the product line's mid-century marketing, this one-pint can offered distributors a federally and locally compliant container. Because distribution was limited to select regional markets with specific labeling mandates, cans carrying the "Malt Lager" designation are considerably harder for collectors to acquire than standard national issues.
Collector archives record known variations of this 16 oz issue, primarily distinguished by mandatory state tax stamps, copyright notices, and differing lists of Jos. Schlitz brewery branch cities printed along the seam.
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Sold Listings
| Price | Title | Platform | Date |
|---|---|---|---|
| $125.00 | 166-11 Schlitz Malt Lager | Steel Canvas | 5/7/2017 |