Schlitz Malt Liquor 12 Oz Tab Top Can

Schlitz Malt Liquor Winston-Salem

The Schlitz Malt Liquor 12 oz tab top can from Winston-Salem, North Carolina, represents an important chapter in American brewing history when the Jos. Schlitz Brewing Company expanded its manufacturing footprint into the Southeast.

Schlitz Malt Liquor gained widespread recognition for its bold visual identity, headlined by its famous charging bull emblem. In breweriana collecting, this imagery became one of the most recognizable icons in beverage advertising. Cans displaying the Winston-Salem mandatory brewery location originate from Schlitz's expansive facility on Barnes Road, which stood as one of the largest and most modern brewing complexes in the nation upon beginning operations.

Because Schlitz distributed its malt liquor line nationwide, cans were produced across a network of facilities that included its home headquarters in Milwaukee alongside plants in Tampa, Longview, and Los Angeles. Collectors track several variations across production runs, primarily featuring differences in mandatory city listings, can manufacturer stamps, and top lid configurations.

Following the peak expansion era of Schlitz, the Winston-Salem facility eventually transitioned to Stroh Brewing Company operations. Cans bearing the Jos. Schlitz Winston-Salem designation remain key historical artifacts documenting the national reach of the historic brewing giant.