Schlitz Malt Liquor 12 Oz Tab Top Can
Jos. Schlitz • Winston-Salem, NC
Schlitz Malt Liquor Winston-Salem
The Schlitz Malt Liquor 12 oz tab top can bearing the Winston-Salem, North Carolina mandatory represents a notable era of packaging history and industrial expansion for the Jos. Schlitz Brewing Company. Introduced to compete in the fast-growing malt liquor category, the brand became famous nationwide for its aggressive marketing campaign centered on the iconic charging bull and the memorable tagline, "Look Out for The Bull."
The Winston-Salem facility on Barnes Road began operations as a modern mega-brewery built to supply the East Coast. Cans filled at or designated for this plant showcase "Winston-Salem, NC" within the mandatory city listings alongside other Schlitz packaging hubs.
For breweriana collectors, this can is celebrated for its classic mid-century graphic presentation, featuring the prominent bull mascot contrasted against bold lettering and metallic finishes. Collectors catalog variations of the Winston-Salem canning runs based on differences in city mandatory arrangements, can manufacturer stamps, seam constructions, and minor revisions to warning and regulatory text.
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