Schlitz Malt Liquor 12 Oz Tab Top Can

Schlitz Malt Liquor Memphis Can

The Jos. Schlitz Brewing Company expanded its nationwide production footprint significantly during the early 1970s, establishing a massive, modern packaging and brewing facility in Memphis, Tennessee. This container represents that pivotal era of high-volume industrial brewing in the American South, featuring the Memphis plant designation within its mandatory city listings.

Schlitz Malt Liquor became one of the most widely distributed malt beverage labels across the United States, propelled into mainstream recognition by its iconic "Charging Bull" mascot and the long-running marketing slogan, "Don't say beer, say Bull!" The visual composition of the can focuses prominently on the stylized charging bull emblem, a graphic element that remains a staple of twentieth-century advertising. The exterior lithography also reflects Schlitz’s centralized multi-plant network, where regional facilities like Memphis helped supply distribution hubs across various markets.

For breweriana collectors, this container is tied to the historical legacy of Schlitz's southern manufacturing expansion. Cans associated with the Memphis plant feature specific packaging identifiers, including multi-city text blocks and designated plant indicator markings. Variations exist across different production batches, showing subtle changes in mandatory statement phrasing, city list arrangements, and lithograph details. Because the original Jos. Schlitz Brewing Company operations were later absorbed during broader industry buyouts, cans bearing the Memphis brewery attribution serve as important artifacts from the peak era of national brewery expansion.